Showing posts with label What is film distribution?. Show all posts
Showing posts with label What is film distribution?. Show all posts

Sunday, 20 October 2013

What is film distribution?

film distributor is a company or individual responsible for the marketing of a film. 


A major film studio is a production and distribution company that releases a substantial number of film annually and consistently commands a significant share of box-office revenues in a given market. 
The "Big Six" majors, are all centred in film studios active during Hollywood's Golden Age of the 1930's and 1940's. These are 20th Century Fox,Warner Bros, Paramount, Columbia, Universal and Walt Disney Studios. Walt Disney Studios was an independent production company during the Golden Age, it was an important Hollywood entity, but not a major.


The company was founded in 1904 in New York City by William Fox, a 25 year-old Jewish Hungarian immigrant, who sold his cloth processing business and with the profits earned bought a lowly "common show." At that time, "common show" was the legal phrase for the exhibition of motion pictures in a store remodelled for that purpose and containing fewer than 299 seats. These primitive movie theatres charged five cents admission and therefore became known as "nickelodeons."

Mr. Fox, a born showman, bolstered attendance by hiring a magician to perform in front of his store to attract customers. His growing number of patrons sat closely together on folding chairs (which were rented from a neighbourhood undertaker's parlour) and enjoyed simple short films. These early movie audiences viewed films that were hand-cranked through a lighted box which caused images to be magnified and projected against a white wall at the opposite end of the store.

In June 2008, they won ‘Retail Distributor of the Year’, ‘Rental Distributor of the Year’ and ‘Overall Distributor of the Year’. Home Entertainment also won a Marketing Award for ‘Best Film Marketing (Blockbuster)’ for The Simpsons Movie.


Warner Bros Entertainment, a fully integrated, broad-based entertainment company, is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms.
Warner Bros. Studios began when the brothers Warner (Albert, Sam, Harry and Jack L.) incorporated their fledgling movie company on April 4, 1923. In 1927, the release of the world’s first “talkie,” (synchronized-sound feature film), The Jazz Singer, set a character and tone of innovation and influence that would become synonymous with the name Warner Bros. And--as Al Jolson foretold in this milestone movie--“you ain’t heard nothin’ yet!”
In 2012, the Warner Bros. Pictures Group grossed $4.3 billion at the worldwide box office ($1.66 billion domestic, $2.67 international) with both its domestic and international divisions crossing the billion-dollar mark for a 12th consecutive year, a feat unmatched by any other studio. The Pictures Group has exceeded $4 billion globally for four consecutive years, also a milestone no other studio has ever achieved. 

What is film distribution?

Below is an explanation as to how movies get from the motion picture studio to the theatre.

At first, someone will have an idea for a film, and then they create an outline and use it to promote interest in that idea. If the film appeals to a studio or independent investor they will decide whether or not to purchase the rights to the film. If they purchase it, then people are brought together in order to make the film (producer, director, cast, crew, screenwriter). After this the film is completed and sent to the studio, where the studio makes a licensing agreement with a distribution company. The distribution company will then determine how many copies (prints) of the film they will make. After this, the distribution company shows the movie (screening) to prospective buyers representing the theatres. In addition to this, the buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement. The prints are sent to the theatres a few days before the opening day, and the theatre shows the movie for a specified number of weeks (engagement). The result of this is you buying a ticket to watch the movie. Finally, at the end of the engagement, the theatre sends the print back to the distribution company and makes payment on the lease agreement.

After a distributor has leased a movie, they will try to determine to best strategy for opening the movie. Opening refers to the official debut of a movie. There are several factors to consider: studio, target audience, star power, buzz and season.

The two ways for a theatre to lease a movie are bidding, percentage. 

A diagram of movie distribution flow:



Movie distribution table: